Syndicom

Creative, Passionate, Professional Amateurs

Where does innovation come from? Look left. Now look right. Check above you. What about near your feet? Did you see innovation? You did…

Innovation is your users. And, guess what? You’re a USER. Of something. What are you passionate about? If you have passion, then perhaps you have innovation. Now imagine tapping that passion from your user base? Now imagine opening that user innovation channel? What about monetizing that channel?

These are some ideas that speaker Charles Leadbetter bleed into a meeting hall during a TED conference.

Leadbetter is a leading authority on innovation and creativity. He has advised companies, cities and governments around the world on innovation strategy and drawn on that experience in writing his latest book We-think: the power of mass creativity, which charts the rise of mass, participative approaches to innovation from science and open source software, to computer games and political campaigning.

Tags: creativity, innovation, leadbetter, open source, science, the power of mass creativity, users