Syndicom

There are good things coming out of Harvard these days. I’m not just taking about the, well, everything that they do. If you listen to their content creation machine HarvardBusiness.org then you know. One of their most recent podcasts, described how Hollywood has been one of the longest running innovators. But, at times, has been curtailed by preservationist in the industry. In other words, there are those that resist change, but in media production change happens!

The article highlights Joss Whedon’s experiment earlier this month. He isn’t the first to try to produce high-quality original content for the Web. Rather, with Dr. Horrible’s Sing-Along Blog, he’s playing with a totally new creative form — a humorous musical about superheroes, told in fifteen-minute installments.

A preservationist view of this is “don’t adapt”, while Whedon’s approach embraces adapting to how people retrieve, view and spread content. You might say it is an innovators response to “what the customer wants”.

To learn more about this topic, be sure to check out the podcast here…

Tags: collaboration, hollywood, innovation, innovators, new technology, preservationists

This entry was posted on Monday, August 11th, 2008 at 9:00 am and is filed under Blog.