Syndicom

Imagine…

A global online community where surgeons from around the world log in every day, all year-round to share information and make recommendations on every type of challenging and unusual case. Imagine a surgeon community formed by surgeons to share ideas, recommendations, participate in multi-center research studies and learn about new procedures, technologies and methodologies.

SpineConnect™ is that community.

Growing at a rate of 7% per month, and with over 1000 surgeon members, 950 cases and 4300 case comments, SpineConnect™ has garnered widespread recognition within the spine healthcare community as an esteemed and trusted source for the sharing of ideas, information, experiences and recommendations. In fact, in just over two years, SpineConnect™ has been accessed over 500,000 times, providing incredibly rich and informative content to its international membership, and creating lasting relationships that extend beyond fellowship training, meetings, and research projects.

Deliver When it Matters

SpineConnect™ offers medical device companies several opportunities to break through the marketing clutter and successfully deliver educational and informative messages to a captive audience.

Market Access™ is proven to win the attention of busy surgeons who are resistant to change. Providing targeted resources and product knowledge is the key to improving sales for our Market Access™ customers.

Our surgeons are looking at SpineConnect™ everyday, all year-round to obtain knowledge on the newest procedures, products, and technologies. What better venue to reach them and deliver the information that they need? What better time than any time?

SpineConnect’s™ Impact

SpineConnect™ and its participants are influencing treatment decisions on a daily basis. Surgeons log on regularly to post case questions, comment on other cases, and educate themselves on the latest techniques in spine.

Research has shown that both academic and privately practicing surgeons use the community regularly, even though they have ready access to peers within their institution or practice. In addition, SpineConnect™ Members are more likely to adopt new procedures when they have access to experienced peers.

Best Placement for Your Message

The art and science of “best placement” for each marketing dollar has become problematic. Why? Because media channels are cluttered and the surgeons and medical communities you seek to influence ignore the very messages you want them to hear.

SpineConnect™ Market Access™ is the answer.

Leveraging Market Access™ into the SpineConnect™ Community enhances your relationship with your customers—one that goes and lasts beyond the traditional goodwill that is generated by underwriting an event or program. SpineConnect™ transcends traditional support avenues by enabling companies such as yours to interact with a rapidly growing community of your customers and partners.
Leveraging Market Access™ into the SpineConnect™ Community creates word-of-mouth marketing for your company.

Why is word-of-mouth so powerful?

Because it happens at a point of decision when surgeons are open to and want to be influenced by one another. It is also relevant, trustworthy, and most importantly, listened to. It happens among peers, colleagues and mentors—people whom surgeons trust.

A Market Access™ opportunity is the most effective way to introduce and market your company and its products and services to a very targeted community. Develop enduring relationships that don’t end when a publication is no longer read, or an event is over.

Gain Exposure with Multiple Touch Points:

The one thing that is constant about the Spine Industry is change. New products and technologies are being constantly introduced. Each day, surgeons on SpineConnect™ are making decisions on which products to use, which procedures to follow, and what new technologies are effective.

With Market Access™, you are uniquely positioned to influence these decisions. Market Access™ enables targeted exposure to surgeons seeking intelligence about your company’s products. Generate leads, increase your reach with clients, and provide objective knowledge on your services.

Market Access™ Product Benefits:

• Site Sponsorship: promote your company’s events, products, and technologies via the community login page
• E-Newsletter Sponsorship: build your corporate identity and educate surgeons about your products
• Dynamic Links: deliver contextual value-added information at a surgeon’s point of decision-making
• Opportunities: engage potential users through specific links and calls to action
• ProductEdge™ Groups: educate potential users of your product by providing access to surgeon experts
• Featured Cases: highlight a product or procedure through a widely-read case (ProductEdge™ Group required)