Syndicom

What is it?

A ProductEdge™ group is a web-based collaborative knowledge network that directly connects medical device companies with surgeons to accelerate product adoption, increase product use, and produce better surgical outcomes. ProductEdge™ builds on the success of Syndicom’s collaborative community platform—with surgeon members from institutions such as UCLA, the Rothman Institute, Cleveland Clinic, William Beaumont Hospital and many others—to create a powerful edge for medical device companies.

How does it work?

A ProductEdge™ group is integrated into your education and training programs, helping to educate and make new surgeons comfortable using your product. Using a secure online private community, consulting surgeons or proctors share teaching cases, offer tips and pearls for difficult or unusual cases, and provide feedback and support to surgeons new to your product. New surgeons submit their cases for comment by experienced surgeons and proctors, helping them to select appropriate cases and raising their comfort level with the procedure.

Over time, member surgeons create a database of best practice cases, experiences, and outcomes using your device and procedure. All the while, you can observe this activity in real-time.

At a time when your tools for “high touch” training and education are limited, this secure and controlled surgeon-to-surgeon resource will give you an edge for product adoption and success.

The Benefits: Drive Product Adoption, Use and Outcomes Success

• Create a direct link to surgeons which means faster feedback on critical issues
• Build confidence for newly-trained surgeons by providing trusted teaching cases and advice from experienced peers, available at the right moment
• Give surgeons more immediate and comprehensive feedback from your consulting surgeons
• Build a case knowledgebase of best practices and tips and tricks that you control
• Follow successes and challenges in real-time — see what’s working, what’s not, and why
• Identify device and procedure enhancements to improve patient outcomes and surgeon experience
• Create a valuable new touch-point with customers to help build loyalty